Ioane Delacruz




Art Director


2 Months



Capturing the many colorful characters shaping the local scenes in Los Angeles and New York.

The Problem

Design a Redbull branded social hub for creating and sharing user generated content, with a built in mechanism to help drive the user engagement.

The Solution

The homepage allows users to jump right into the creation of their own videos, or click to view the original videos. There is also a popular section that allows you to filter other already made videos.

During the creation flow, we made sure to keep the uploading process as simple as possible. To do that we implemented facebook and instagram authentications, letting them upload their favorite photos without having to hunt them down on their computers.

Once the video has been created, it's served in a custom page, with social commenting allowing friends to comment on and share.


Hack for Change


Different by Design